January 18, 2017
Over the last 10 years the blogging industry has come on leaps and bounds. It’s no longer just something you use to journal your days, or to write for fun, it is a business tool, that pretty much everyone knows about or uses. It has become a serious industry, and something you can take from being a fun idea to a full-time job in just a couple of years. On the flip side of that, blogging being a marketing tool for a business is a huge craze.
It can improve your ranking on google, your brand awareness among the community, as well as get you engaging with your prospects and current customers.
Furthermore, another positive is that blogging has no limitations, and no set rules. You can pick any topic you want to talk about and post your views in a matter of seconds. It doesn’t just work for one type of business either. No matter who your target market is, or the product or service you are offering, a blog can work for you.
When starting up a business, a blog is a great way to kick start your marketing, and presence on the market. By starting a blog before your products or shop has launched you can create a sense of anticipation and excitement between prospect customers. Creating something to talk about. You can choose the way in which you want to portray your business, in what you write. At the same time people, will get to engage with your morals and culture as a business too.
Starting a blog can be so easy too. It really doesn’t have to be overcomplicated. WordPress, which is currently the biggest blogging platform, defines blogging as ‘an ongoing chronicle of information.’ As a start-up business, if your marketing budget isn’t huge, blogging can also be a great cost effective way of marketing. Just like social media networks, its free to start a blog. Unsure of how to maintain it, or you’re not the best content creator, we can help. At BSN, we can support you with any kind of marketing issues you might have. We have marketing experts at hand, who can run your blog for you, leaving you one less thing to think about. For more information please get in touch.